Promotional Products: Creating Value While Getting Attention

Want to grow your business through good old fashioned brand recognition? Want to build buzz without having to launch a major print ad campaign? Want to keep your top clients or high donors talking about you? Want to reward your top employees in a powerful way? Surprise! One answer satisfies how you can do all this in one solution: Promotional products!

For me, promotional products are the gifts that keep on giving long after you’ve emptied your supply of them. Having your logo printed on products is good business. How else to explain that companies typically spend upwards of $18 billion on average each year in promotional products for the past several years. Having your logo placed on items ranging from pens to towels to even embossed wine bottles makes a great strategy for marketing your organization to a huge audience with minimal effort.

Why do these items work?

Good question! The Promotional Products Association International (PPAI) reports that 58% of those surveyed tend to keep a promotional product anywhere from one year to more than four years. That means that if your item gets handled just once a week, your logo makes an impression 208 times in a five-year window. Think about producing just 1,000 pens and setting them loose on the public—people pick up the same pen on their desk almost 3 to 4 times a week, meaning your logo gets seen more than 200,000 times in just one year! PPAI also says that recipients of promotional products have a much higher positive perception of a business when they receive them and are more apt to both recommend the business and continue to patronize that business—all without you having to say another word (so long as you continue to provide great value!).

Here’s a few benefits for making promotional products one of your major line items in your marketing budget:

Promotional items are great for any occasion

Whether it’s the holiday season, a trade show, or an employee recognition program, promotional items serve as corporate evergreens when it comes to increasing your market reach. Depending upon the items, you can easily purchase small, cost-effective items for trade shows and then wait for your annual awards ceremony to give out blue-tooth radios to your best customers and top employees. Launching a new product or taking on a new social mission to have an impact in your community? Promotional items are a great way to spread the news about your latest efforts.

Some of the most popular categories for promotional items include:

  • Apparel
  • Writing instruments
  • Calendars
  • Drinkware
  • Desk Accessories
  • Games and toys
  • Textiles
  • Wine and spirits
  • Electronics

Promotional items can improve response rates

Including promotional items in an annual campaign or a direct mail piece can increase your rate of return. When people receive gifts in the mail, it creates a sense of obligation to generate a response. We’ve seen our clients’ return on investment increase by more than 15% when they include promotional items in their annual campaign letters—people simply love getting gifts! Gifts make people feel special and they remind your donors and consumers that you value them without having to state it. People are more likely to continue to support you as these items generate brand recognition for the long haul.

Promotional items expand your reach well beyond any ad campaign

Buying advertising space in print publications and on the internet is a great way to get the word out about your organization, but promotional items generate buzz well beyond your intended market. Want to create the best billboard ever that gets seen all around your area? Give out t-shirts! Customers and employees will wear them and people will see your company almost everywhere! One of my best customers gave out t-shirts one summer and then had the thrill of her life when she saw her company logo on a shirt worn by a man while sitting in a Caribbean island that winter!

Promotional items can increase revenues

For a small investment in items with your logo on it, promotional items help bring in additional sales. After all, this is the mission of most promotional items produced! You never know when those beer koozies or beach towels will bring in thousands of dollars’ worth of donations, but the potential is there! Baylor University did a study on the use of promotional items and found that companies whose salesforce used promotional products did more than 22% more business than companies whose salesforce did not.

Ready to add promotional items to your marketing portfolio?

If you’re planning your budgets for the year or the quarter and would like to increase awareness for your organization, give us a call at Multi Print Media and we’ll create a promotional item campaign that works well within your budget. Additionally, if you’ve done traditional items in the past such as pens, keychains, t-shirts or eye glass cloths, now’s the time to rethink your promotional items and hand out something new and different! There’s an endless supply of items available to you and if you want to recognize your top customers in a highly unique way, we’ve got a robust inventory that will truly surprise you! Give us a call at 412 875-9004 or contact Multi Print Media today and we’ll help you build a promotional item campaign that will surely generate results!



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